I am sure you have all heard of Instagram. For people that do not know – Instagram is a fast, beautiful and fun platform to share photos and videos. It is the fastest growing social network in the world, enough said. BUT, there is one tiny problem that I have with Instagram – the more I use it, the more I LOVE it! It is so contagious and for most young people, it is a daily routine as well. So, if you are targetting young people, Instagram is a MUST.
Writing this article and searching through Instagram, I was trying to find travel companies that have an Instagram account, and, surprisingly, they were not that easy to find. I honestly don’t know why, because as a tourist myself, I am always on my mobile phone, online and checking Instagram at least 4-5 times a day. Very often I search the places where I wish to go and want to travel, liking beautiful photos from all around the world, tagging my friends and sharing it.
If you are not convinced yet why you need to open an account today, here are 5 reasons why your travel business NEEDS Instagram right now:
1) Because a lot of companies that do travel business don’t have it and it is increasing in visits
This is your chance to stand out and shine – an opportunity that should not be missed. A research from 2014 states that for the first time, roughly half of internet-using young adults, ages 18-29 (53%) use Instagram. And half of all Instagram users (49%) use the site daily.
Another research from 2014 showed a major jump in visits from 2013 to 2014 (these numbers are still growing and are even higher for 2015):
2) Because of your audience – „the power of word“
Instagram enables you to communicate with your potential and existing customers. Engage your customers to comment on your photos, tag their friends below your photos and most importantly, give them credit after they make a photo of a destination they visited with your company.
For example, you can use their photo and share it on your Instagram page, tag them, say „Thank you“ and let them know that they are special to you.
3) Because it empowers your brand image
Brand awareness is hard to achieve nowadays, especially in the travel market where tourists have so many options to choose from. Instagram can enhance your brand with the ability to edit images and videos in a way where you can push emotions! You can publish behind-the-scenes images or before-and-after images to stimulate emotion, which is the most powerful way to get your tourists’ trust and attraction.
4) Because tourists can find you by using simple #hashtags
You can mark your videos and photos with hashtags. When someone clicks on a hashtag, they’ll automatically be shown all public posts that include the same hashtag.
For example, if you offer luxury packages in Dubai and have a nice photo of Dubai you can make a hashtag below the photo saying: #dubai #visitdubai #triptodubai #mydubai #traveltheworld #luxurytravel #YOUR_BRAND_NAME
When someone wants to search for Dubai he can search by hasthag. Or even, if he sees a #dubai hashtag somewhere else (on some other photo, competitor’s site…) Instagram opens all photos with the #dubai hashtag, meaning – your photo will also be there!
5) Because you can show a different side of your business
With Instagram it is so easy to show the personality of your company. It is more flexible and casual in comparison to other social networks. Whether you are a solopreneur or a business with multiple employees, there is a story and a personality. Whether it is your cup of coffee in the morning, your office view on a sunny day, or a team building photo – you can BE YOU!
This is an opportunity for your customers to get to know your travel consultants, feel comfortable with them and in the end – ask question/send inquiry. With an Instagram account, people can recognize your values and connect also on a personal level. Overall, we are all human. As you might know, there is no B2B or B2C sale – in the end it always comes down to an H2H (human to human) sale.
To conclude, an additional plus is that Instagram can be used both by big AND small companies! There is really no difference, what matters is the quality of content and your honesty (which is not the case for some social media platforms where companies buy Advertisement space and the organic search is really poor). So, hopefully this motivates you to build yourself up with an Instagram account. It doesn’t take much time, and can bring you so many nice things.
One last thing: you can read a full interview of a travel company and how it helped them become a stable and successful tourism company here.