Marketing & Sales

Here you can read news and advice for marketing and sales department that can help you with your day by day job.

Which costs should you think about when attending a fair as a tour operator?

Posted by on September 24, 2014 in Management & Strategy, Marketing & Sales, Tips | 1 comment

Which costs should you think about when attending a fair as a tour operator?

  You are planning to visit a fair (maybe the upcoming WTM in London or similar), or go as an exhibitor there, rent a booth and promote your travel business. There are some costs you need to think about, especially if you’re going to another country. Here is a list of things you should take into account when planning your budget:     Space rental, power supply etc. Basic costs are something you cannot go without there. Space rental, power supply and internet connection are some basic costs you will have as an exhibitor. Space rental can vary greatly in price,  going from...

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What are the ways to get leads for your sales team?

Posted by on September 10, 2014 in Management & Strategy, Marketing & Sales, Tips | 0 comments

What are the ways to get leads for your sales team?

The hunt for leads can be both difficult and desperate in the travel market. There are different practices that can help you generate leads.   Inbound practices Inbound practices are practices that serve to bring customers in closer to the brand, not to sell immediately. The point is to create trust in the eyes of your customers so that when they decide to travel, you are the first company that comes to their minds! This way you become a relevant source and seem like an expert in the travel business.   This practice is achieved by: •    SEO (Taking care of links, keywords, alt...

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Toughest problems that a new destination brings to your tourists

Posted by on August 27, 2014 in Management & Strategy, Marketing & Sales, Tips | 0 comments

Toughest problems that a new destination brings to your tourists

  Things that tourists experience when they travel to a destination from your latest offer are very important. They are the ones that will give you feedback and tell you things that you couldn’t have predicted.   Here are a few things that can make their experience great or less great.   1. Quality of service When looking at services you have been selling for a couple of years, you know that they are on a good level and that you have created a relationship with the partners there. Make sure you make a good examination of reviews these new suppliers got. The new...

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How to grow your email database?

Posted by on August 19, 2014 in Management & Strategy, Marketing & Sales, Tips | 0 comments

How to grow your email database?

  It’s a sad fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites (Source: Hubspot.com). Here are thing you can do in order to refresh your database and collect new addresses.   1. Subscription via Social Media Facebook You can enable a Facebook fan page tab where people can subscribe directly! Twitter, LinkedIn, YouTube, Google+ Share a link to...

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Provide your travel agents with online booking B2B

Posted by on August 12, 2014 in Contracting & Inventory, Management & Strategy, Marketing & Sales, Travel software | 3 comments

Provide your travel agents with online booking B2B

How can you benefit from buying online booking B2B software? What do you and your partners get from it? What functionalities does the software have? If you are wondering about the answers to those questions, read our article. B2B online booking by definition allows partners/travel agents to book items from the system that you, as a tour operator or travel agency, use. It enables partners to have an overview of all the products and documents as well as to make reservations directly from there. Moreover, a partner can enter customers’ transactions and follow them together with the...

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Should travel agencies bother with AdWords?

Posted by on August 6, 2014 in Management & Strategy, Marketing & Sales, Tips | 0 comments

Should travel agencies bother with AdWords?

Yes. Well, that sure killed any suspense you might have had, but hear me out here. Full disclosure first: I do SEM and SEO here at iTravel, so I’d probably make an AdWords campaign for selling ice to the Eskimos (know your target audience), but that’s just because I know it can work. So from my point of view, it’s not really a question of if you should do it, but rather why you should do it. So here goes:   It’s ROI positive if done well AdWords isn’t some mumbo jumbo black magic kind of thing. No, it’s very exact and very measurable. In fact,...

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