Posts Tagged "blog"

The hottest platform of 2015 for travel business!

Posted by on May 25, 2015 in Marketing & Sales, Tips, Travel software | 0 comments

The hottest platform of 2015 for travel business!

I am sure you have all heard of Instagram. For people that do not know – Instagram is a fast, beautiful and fun platform to share photos and videos. It is the fastest growing social network in the world, enough said. BUT, there is one tiny problem that I have with Instagram – the more I use it, the more I LOVE it! It is so contagious and for most young people, it is a daily routine as well. So, if you are targetting young people, Instagram is a MUST. Writing this article and searching through Instagram, I was trying to find travel companies that have an Instagram account, and,...

Read More

Boost your online booking sales with travel product reviews

Posted by on October 13, 2014 in IT & Integrations, Marketing & Sales, Tips | 2 comments

Boost your online booking sales with travel product reviews

  As a tour operator or a travel agency, you probably spend a significant amount of time and money on advertising. As well you should, because you can’t grow your business and increase your revenue without well-thought-out advertising strategy. Advertising has always been important, but never more so than today. In fact, the advertising industry has transformed in recent years under the influence of social media, putting more emphasis on customer engagement and building trust among consumers than ever before. The focus has shifted from merely building a brand image to building brand...

Read More

What are the ways to get leads for your sales team?

Posted by on September 10, 2014 in Management & Strategy, Marketing & Sales, Tips | 0 comments

What are the ways to get leads for your sales team?

The hunt for leads can be both difficult and desperate in the travel market. There are different practices that can help you generate leads.   Inbound practices Inbound practices are practices that serve to bring customers in closer to the brand, not to sell immediately. The point is to create trust in the eyes of your customers so that when they decide to travel, you are the first company that comes to their minds! This way you become a relevant source and seem like an expert in the travel business.   This practice is achieved by: •    SEO (Taking care of links, keywords, alt...

Read More

How to grow your email database?

Posted by on August 19, 2014 in Management & Strategy, Marketing & Sales, Tips | 0 comments

How to grow your email database?

  It’s a sad fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites (Source: Hubspot.com). Here are thing you can do in order to refresh your database and collect new addresses.   1. Subscription via Social Media Facebook You can enable a Facebook fan page tab where people can subscribe directly! Twitter, LinkedIn, YouTube, Google+ Share a link to...

Read More

Should travel agencies bother with AdWords?

Posted by on August 6, 2014 in Management & Strategy, Marketing & Sales, Tips | 0 comments

Should travel agencies bother with AdWords?

Yes. Well, that sure killed any suspense you might have had, but hear me out here. Full disclosure first: I do SEM and SEO here at iTravel, so I’d probably make an AdWords campaign for selling ice to the Eskimos (know your target audience), but that’s just because I know it can work. So from my point of view, it’s not really a question of if you should do it, but rather why you should do it. So here goes:   It’s ROI positive if done well AdWords isn’t some mumbo jumbo black magic kind of thing. No, it’s very exact and very measurable. In fact,...

Read More