Posts Tagged "how to"

The hottest platform of 2015 for travel business!

Posted by on May 25, 2015 in Marketing & Sales, Tips, Travel software | 0 comments

The hottest platform of 2015 for travel business!

I am sure you have all heard of Instagram. For people that do not know – Instagram is a fast, beautiful and fun platform to share photos and videos. It is the fastest growing social network in the world, enough said. BUT, there is one tiny problem that I have with Instagram – the more I use it, the more I LOVE it! It is so contagious and for most young people, it is a daily routine as well. So, if you are targetting young people, Instagram is a MUST. Writing this article and searching through Instagram, I was trying to find travel companies that have an Instagram account, and,...

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Use coupon codes for your travel business to increase sales

Posted by on October 23, 2014 in Management & Strategy, Marketing & Sales, Tips | 0 comments

Use coupon codes for your travel business to increase sales

  Coupons are one of the most popular marketing and advertising strategies used by travel companies to gain more profit, either by attracting new customers or by selling more frequently to existing ones. There are several ways to distribute the coupons, including direct mail, in-store or central location, print media, and through retailer advertising. Because of its targeted distribution, coupons sent by direct mail offer higher redemption rates than coupons distributed by print media.   Why are coupon codes great? 1. Engaging customers with coupon codes Attracting customers with...

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Boost your online booking sales with travel product reviews

Posted by on October 13, 2014 in IT & Integrations, Marketing & Sales, Tips | 2 comments

Boost your online booking sales with travel product reviews

  As a tour operator or a travel agency, you probably spend a significant amount of time and money on advertising. As well you should, because you can’t grow your business and increase your revenue without well-thought-out advertising strategy. Advertising has always been important, but never more so than today. In fact, the advertising industry has transformed in recent years under the influence of social media, putting more emphasis on customer engagement and building trust among consumers than ever before. The focus has shifted from merely building a brand image to building brand...

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Which costs should you think about when attending a fair as a tour operator?

Posted by on September 24, 2014 in Management & Strategy, Marketing & Sales, Tips | 1 comment

Which costs should you think about when attending a fair as a tour operator?

  You are planning to visit a fair (maybe the upcoming WTM in London or similar), or go as an exhibitor there, rent a booth and promote your travel business. There are some costs you need to think about, especially if you’re going to another country. Here is a list of things you should take into account when planning your budget:     Space rental, power supply etc. Basic costs are something you cannot go without there. Space rental, power supply and internet connection are some basic costs you will have as an exhibitor. Space rental can vary greatly in price,  going from...

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What are the ways to get leads for your sales team?

Posted by on September 10, 2014 in Management & Strategy, Marketing & Sales, Tips | 0 comments

What are the ways to get leads for your sales team?

The hunt for leads can be both difficult and desperate in the travel market. There are different practices that can help you generate leads.   Inbound practices Inbound practices are practices that serve to bring customers in closer to the brand, not to sell immediately. The point is to create trust in the eyes of your customers so that when they decide to travel, you are the first company that comes to their minds! This way you become a relevant source and seem like an expert in the travel business.   This practice is achieved by: •    SEO (Taking care of links, keywords, alt...

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