Six Ways of Improving Marketing in a Travel Company

If you’re managing a travel agency or a tour operator business, you know how difficult it is to stand out and be unique. Creating marketing strategies and gathering new ideas is a lot of hard work, while competitors keep poping-up from every corner. It’s no secret that marketing in a travel company is a complex and

Why you should have a responsive travel website

Everyone, including us, is saying that a travel website (portal) has to be responsive. But what does responsive design mean? Responsive design means that a website responds to the device or screen that it’s being viewed on. The site adapts to better accommodate whichever of the screens (PC/laptop, tablet, smartphone or Internet TV) the travel

Lemax Software integrated with RoomsXML

Lemax Software has integrated with RoomsXML. This means that from now on, users that decide to use the integration can book directly from the software’s wide range of products from that page with only few clicks. Not only does this integration allows Lemax’s customer to book large hotel chains, it also allows them to manage

4 details you should include on your website if you are selling restaurants’ services

It doesn’t matter if you’re selling restaurant services individually, if they are part of your packages (that can include other services as well), or you just want to give extra info and advice to your tourists (on what to visit when they are staying somewhere). If you have them on your webpage, this is a

Boost your online booking sales with travel product reviews

As a tour operator or a travel agency, you probably spend a significant amount of time and money on advertising. As well you should, because you can’t grow your business and increase your revenue without well-thought-out advertising strategy. Advertising has always been important, but never more so than today. In fact, the advertising industry has

How to grow your email database?

  It’s a sad fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites (Source: Hubspot.com). Here are

Should travel agencies bother with AdWords?

Yes. Well, that sure killed any suspense you might have had, but hear me out here. Full disclosure first: I do SEM and SEO here at Lemax, so I’d probably make an AdWords campaign for selling ice to the Eskimos (know your target audience), but that’s just because I know it can work. So from my

What sources can you rely on when making booking software decisions

What is the best way to find out useful information about product/service you want to buy? And what you should pay attention to when making a final purchase decision? We are giving you the answers to the questions below. Vendor-authored materials If a booking software vendor offers you different materials that can help you be

4 details than can help you improve your brand awareness

A good way to make a good brand awareness is definitely to provide online reviews of your travel company. According to Socialmediatoday.com, 71% of customers agree that reviews increase their comfort level and re-affirm their buying decision. There are several ways you can get reviews coming from your customers, so how to get them? TripAdvisor